JUNE 5, 2024

In the face of unexpected tragedy, M Lhuillier has demonstrated the true power of compassion and community support. On the 27th of February 2024, a devastating fire swept through Brgy. 7, Rizal Street in Roxas City, leaving countless families devastated and without a home. The sight of the affected community reduced to ashes was a stark reminder of the fragility of life and the importance of swift, caring action in times of crisis. Recognizing the urgent need for assistance, M Lhuillier, through the group of OPEC Panay Hugyaw immediately sprang into action, launching "Operation BULIG" to provide much-needed aid to the victims.

Through this initiative, the dedicated team distributed 100 food packs to the families whose lives were upended by the fire. This gesture of goodwill and support was made possible through the collaborative efforts of several key community leaders, including Mayor Ronnie T. Dadivas, CSWD Officer Persues L. Cordova, Brgy. Captain Nilo Diestro, and Brgy. Councilor Nenita Barrios.

The devastation caused by the fire was undoubtedly a traumatic experience for the residents of Brgy. Rizal, but the swift and compassionate response from M Lhuillier’s OPEC Panay Hugyaw team serves as a shining example of how businesses can come together to support their communities in times of great need.

By extending a helping hand and providing essential resources, M Lhuillier has not only alleviated the immediate suffering of the affected families but has also demonstrated the power of corporate social responsibility and the genuine desire to make a meaningful difference in the lives of those in need.